Portfolio management in Utah that starts with your plan, not a model
Your portfolio has one job: fund the life your plan describes, at a level of risk you can live with. We build it, manage it and keep it honest with a few rules written down in advance.
Virtual or in person. No prep, no obligation.
Simple rules, applied with discipline
Every dollar is assigned a goal and a time horizon before it is assigned an investment. Money you need in the next few years is kept steady. Money with decades ahead of it is allowed to grow.
Broad diversification across asset classes and regions, with costs and tax drag (return lost to taxes each year) watched as closely as returns. Concentration is something we plan our way out of, not something we add.
Asset location across taxable and retirement accounts, tax-loss harvesting when markets give us the chance, and capital gains monitoring before any sale, coordinated with your CPA.
We rebalance when your allocation drifts outside its bands, not when the news gets loud. The rules are written down in advance, which is what makes them easy to follow in a hard month.
Drift happens. The rules decide what to do about it.
The target and the bands are written into your investment policy before a dollar is invested. When markets push the mix outside the bands, we bring it back. That means trimming what has run up and adding to what has lagged, which is the opposite of what instinct suggests and exactly why the rule exists.
Clear rules, clear reporting
Your targets, your bands and the rules we follow, in plain language, so you always know why the portfolio looks the way it does.
The portfolio is reviewed alongside your plan at least once a year and whenever life changes. That is step four of the process: adjust with intention.
What you own, why you own it and whether you are still on track for the goals in your plan, not just how you did against an index.
Where suitable, and where a client meets the eligibility requirements, we may include alternative investments such as real estate or private credit strategies. These carry additional risks, including limited liquidity, and are not appropriate for every investor.
Investing involves risk, and you may incur a profit or loss regardless of the strategy selected, including diversification and asset allocation. Rebalancing a non-retirement account could be a taxable event that may increase your tax liability. Past performance does not guarantee future results.
Every plan is built by people first
Trevor HansonFounder | President | Author | Wealth Advisor, RJFS · Salt Lake City
Jaden GurneyFounder | President | Wealth Advisor, RJFS · Richfield
Katie KingFounder | Senior Vice President | Wealth Advisor, RJFS · Salt Lake City
Samuel PreineWealth Advisor, RJFS · Salt Lake City
Elisa MeachamClient Service Associate · Richfield
Securities offered through Raymond James Financial Services, Inc., member FINRA/SIPC.
How we think about investing and your portfolio
- The Midterms and Your Plan: What the 2026 Elections May, and May Not, MeanDivided government is common, sweeping policy change tends to be harder after a midterm, and markets have historically moved through election cycles. What the 2026 midterms may mean for your plan.
- Alternatives and Private Investments: Who They’re ForPrivate credit, private equity and real estate funds are being marketed to more investors than ever. Here is what they are, what they cost you in liquidity and complexity, and who they actually suit.
- How We Think About RebalancingRebalancing is the least exciting thing we do for a portfolio and one of the most important. Here is what it is, why we use bands instead of dates, and how taxes change the approach.
- Recency Bias in Investing: Why Chasing Recent Winners Often BackfiresThere’s a moment many investors recognize. A sector is surging. A fund is outperforming. An investment seems to be winning … Read more
Book your 20-Minute Fit Call
Tell us a little about yourself below and we’ll reach out to set a time. On the call we’ll learn about your goals, answer your questions and tell you what working together would look like. If we’re not the right fit, we’ll point you in the right direction.
Virtual or in person · No prep needed · No obligation